In business, the right voice over elevates your brand, builds trust, and keeps your audience engaged.
Whether you’re introducing a product, explaining a service, or strengthening your brand identity, my professional voice over brings clarity, warmth, and polish to your message, delivering exactly what you have in mind, and then some.
Professional and polished for presentations, training videos, and company profiles that impact. Give it the chocolate treatment.
From luxury brands to high-energy campaigns, I am the right voice for the right impact.
Clear, engaging, and easy to follow voice over for online courses and tutorials. Select the voice that understand what it says.
Add sophistication and a truly international flavour to your conference, dinner or event. As Voice of God, I bring gravitas and humour, and I can address your guests in a mix of languages.
A multilingual, welcoming and professional first impression for customers.
Dynamic, scroll-stopping voiceovers that cut through the digital noise and drive engagement across all platforms.
A voice-over isn’t a finishing touch – it’s an essential ingredient in how your business communicates.
When done right, it creates an experience that resonates, making your message as smooth, memorable, and satisfying as the finest chocolate.
The voice you choose should reflect your brand, your identity, your values.
These industry accolades reflect my dedication to quality and my ability to adapt to diverse projects with precision and creativity.
There are several styles in VO for Business, from simple and sincere, to reassuring but factual… so feel free to sample a few below or to order a sample of your script
An atmospheric piece inspired by Rudyard Kipling’s “If”.
Deep serious voice slow delivery with a hint of poetry and longing.
A series of 3 30s, with 4 15 cutdowns.
The Deep voice is rich, assured, reassuring, yet knowledgeable. Someone you can trust.
The launch by Partouche of the Joker Legacy. Several Videos voiced by the Joker himself, about his past and his dreams.
High energy, high voice. Mad, bad and sad. The skill here is to ride the tiger and let the fool take over the script.
Deep, smooth and inspiring. A hint of dreamy on a bed of kindness.
Signature VO.
A thoughtful, inspired, reflective read that cares about values.
A fast pace VO for the online gaming platform Lightening Link. Face paced, hardsale. High energy.
Warm, caring, natural, genuine voice over.
In this TickTock series of commercials inspired by melodramatic soap operas, I voiced all the characters : The Ingenue, Her Rival, The Jock, The Judge, The Detective and last, but never least : The Villain.
This series of online commercials features a very matter-of-fact, emotionally detached voice over, which provides a marked contrast with the frankly absurd content.
Smooth, rich, and engaging – just like the finest confections.
Elevate your message with a voice that captivates. Book your next session now.
The proof is in the ganache, so I would be delighted to help with your project and record a sample of your script to help your casting process.
Corporate narration is a style of voiceover or written communication that companies use to present information in a clear, professional and engaging way. It appears in many kinds of business content, such as company profile videos, training programmes, e-learning modules, product explainers, internal updates, investor communications and broader brand storytelling. The tone is typically polished and confident, aiming to sound trustworthy without becoming overly emotional. It reflects the organisation’s values and personality, ensuring that the message feels consistent with the brand.
This type of narration focuses on delivering information accurately and accessibly, often breaking down processes, missions or benefits in a way that is easy for the audience to understand. The storytelling tends to be well structured, guiding the listener or reader through the message in a logical, straightforward flow.
Overall, corporate narration allows businesses to share important or complex ideas in a way that is professional, approachable and aligned with their brand identity.
Businesses hire professional, reputable voice-over talent for several key reasons. A polished, confident voice can instantly elevate the quality of a video, advertisement, or presentation, helping the brand appear more credible and trustworthy. Professional voice actors also ensure that information is communicated clearly and effectively, using perfect pacing, tone, emphasis, and pronunciation. This clarity is especially important in training materials, technical explainers, and customer support content. Beyond that, a professional voice helps maintain consistency with a brand’s identity. The voice becomes part of the brand’s “sound,” and a skilled actor can match the brand’s personality—whether friendly, authoritative, upbeat, or calm—so that every piece of content feels cohesive and on-brand.
Advertising voice-over is the narrated voice you hear in commercials and promotional content. It’s the voice that helps sell a product, explain an offer, or create a specific mood that supports the brand’s message. You’ll hear it in TV and radio ads, online promos, social media videos, and even in-store announcements.
Advertising voice-over is unique because it’s crafted to persuade and motivate the audience, often inspiring action such as clicking, buying, signing up, or remembering a brand. The delivery is closely aligned with the brand’s personality, whether that’s energetic, calm, luxurious, playful, or authoritative, ensuring the voice feels like a natural extension of the company’s identity. Emotion plays a central role, as ads rely on the voice to quickly create the desired feeling and connection with the listener. Since most advertisements are short, the voice-over must be clear, memorable, and impactful, making every word count. In essence, an advertising voice-over brings a script to life, transforming it into something engaging, convincing, and fully on-brand.
Remember, you are selling a lifestyle, not a product.
Usage exists in voice-over work because the value of a voice performance isn’t determined only by the time it takes to record it, but by how widely and how long that recording is used. When a voice is broadcast on national television, major radio networks or large online campaigns, it plays a direct role in promoting a product or service to a huge audience. That level of exposure has significant commercial value, so the performer is compensated accordingly.
Usage also creates clear limits around where and for how long the audio can be used. An advert might run for three months, six months or a full year, and each duration carries a different level of impact. Usage fees ensure the voice actor is paid fairly for that extended reach, while giving the brand flexibility to pay only for the time they need.
It also protects the actor’s career. When a voice becomes strongly associated with a particular brand through a high-visibility campaign, it can restrict the actor from working with competing products or companies. Usage acknowledges that potential loss of opportunity and compensates for the exclusivity created by the campaign.
The concept is consistent with other creative industries such as photography, acting and music licensing, where commercial exposure increases the value of the work. A short recording used internally within a business does not hold the same value as a brief recording broadcast nationwide, so usage helps keep the system fair and proportionate for everyone involved.
In simple terms, usage exists because companies pay not just for the recording, but for the scale and duration of its impact once it’s out in the world.
In the UK voice-over industry, usage is the fee added on top of the recording session fee to cover how and where a commercial will be broadcast. It compensates the voice actor for the audience reach, frequency, and commercial impact of the ad.
For TV commercials, usage is typically calculated based on either the media spend behind the campaign or the specific regions in which the ad will air. Many UK agents and unions set usage as a percentage of the total media budget, with higher budgets attracting higher fees. Alternatively, if a commercial only airs in select ITV regions, the usage fee is determined per region, with nationwide campaigns commanding the highest fee. The length of the campaign also affects usage, with common durations being three months, six months, or a full year, and longer campaigns requiring higher fees.
For radio, usage depends on the scale of the broadcast. A commercial airing on a local station will require a lower usage fee, while regional or national networks increase the fee in line with the size of the audience. The duration of the campaign is also considered, and if multiple versions of the script are used, such as alternate reads or promotional tags, this can further increase usage.
Online commercial usage is more variable because it depends on platform type and reach. Paid campaigns on platforms like YouTube, Facebook, Instagram, TikTok, or programmatic networks are typically priced based on expected audience reach or media spend, whereas organic content on the brand’s own channels may incur little or no usage fee. The duration of the online campaign, as with TV and radio, is an important factor, and usage may also be tiered according to the campaign’s media spend.
Overall, usage is calculated by considering the audience reach, broadcast platform, and duration of the campaign, with broader, longer, and higher-spending campaigns resulting in higher fees.
How do you calculate buy-out for a TV Commercial on a foreign territory ?
Calculating a buy-out for a TV commercial in a foreign territory is similar in principle to calculating usage in the UK, but with some extra factors because it involves international rights, exchange rates, and differing market standards. Essentially, a buy-out is a one-time payment that compensates the voice actor for the right to use their recording in that territory for a specified period or indefinitely.
The main factors to consider include the territory, duration, audience size, and type of media. If a commercial is airing in a single foreign country, the buy-out will usually be lower than if it’s running across multiple countries in a region. The time period—often 3, 6, 12 months, or a permanent buy-out—also affects the fee.
Another key factor is the size of the audience and the commercial impact. Larger markets or campaigns backed by a significant media budget typically require higher buy-out fees. The type of TV network matters as well; national networks command higher fees than regional or local channels.
Exchange rates and local industry standards can also influence the calculation. Many UK or US agents use their domestic usage rates as a baseline and then apply a percentage adjustment to reflect the foreign market’s size, media spend, and cost of living.
In short, a buy-out for a foreign TV commercial is calculated by taking the standard usage fee, adjusting for the territory, campaign duration, audience size, and market norms, and agreeing on a one-time payment that covers the actor’s rights for that territory.
A UK voice actor records a 30-second TV commercial. The UK client wants to broadcast the same commercial in France for 12 months on national TV. The UK usage rate for 12 months based on the TVRs is £5,000.
Step 1: Base rate
Start with the UK usage rate of £5,000 as the reference point.
Step 2: Adjust for territory
Foreign territories usually require an adjustment to reflect market size, reach, and media spend. France is a slightly smaller market than the UK in terms of TV advertising spend, so let’s assume an adjustment of 70% of the UK rate.
Adjusted rate: £5,000 × 70% = £3,500
Step 3: Convert to euros
Assuming an exchange rate of £1 = €1.15:
Buy-out in euros: £3,500 × 1.15 ≈ €4,025
Step 4: Additional rights
If the client wants the commercial used for online campaigns, social media, or other platforms in France, extra fees would apply. For this example, we’ll assume no additional rights are required.
Final buy-out
The one-time buy-out for a 12-month French national TV campaign would be approximately €4,025.
TVRs (Television Ratings or Television Rating Points) are a standard metric in the advertising and broadcasting industry used to measure how many people are watching a TV programme or commercial. They are crucial in voice-over usage calculations because usage fees for TV commercials are often tied to audience size, which TVRs help quantify.
A TVR essentially expresses the percentage of the target audience that watched a programme or advertisement at a given time. For example, if a commercial has a TVR of 10 in the target demographic, it means that 10% of that demographic saw the ad.
TVRs are particularly important because they give advertisers a standardized way to compare campaigns across different channels, times, and programmes. Higher TVRs indicate broader audience reach, which usually translates into higher usage fees for the voice actor.
A TVR, or Television Rating Point, measures the proportion of a target audience that watches a particular TV programme or commercial. To calculate it, you first determine how many people within your target demographic actually watched the ad. Then you compare that number to the total number of people in that same demographic. The resulting figure tells you what percentage of the target audience saw the commercial.
For example, if a programme is viewed by half a million people out of a target audience of five million, that means 10 percent of the target group saw it. In other words, the TVR for that programme or commercial is 10.
When a commercial airs multiple times, each airing adds to the total TVRs for the campaign. Voice-over usage fees are often based on these total TVRs, because they reflect how much exposure the commercial—and the actor’s voice—will actually receive. The higher the TVRs, the more valuable the commercial is, and the higher the usage fee for the voice-over.
Voice-over usage for TV commercials is often tied directly to TVRs rather than flat time periods. The more TVRs a campaign has (i.e., the higher the exposure), the higher the usage fee. This allows agents and actors to be compensated fairly based on how much the commercial will actually be seen.
Feel free to get in touch with any project and questions you may have.
